Consent that protects
your ad revenue.
A slow or non compliant banner quietly bleeds programmatic revenue and invites fines. Velo asks at the edge, honours every choice, and keeps your inventory measurable.
The consent layer behind 100+ marketing and media teams
A heavy banner is a revenue leak
When the consent layer loads late, the first ad call fires without a signal and the impression sells cheap. When it ignores a visitor's choice, the fine and the audit follow. Both come straight off the page yield.
Render blocking banners
A consent script that holds up the page delays the first ad call. Latency on the open auction means lower bids and missed impressions on every pageview.
Choices that get ignored
If tags fire before the visitor agrees, you carry the liability for your whole advertising stack. Regulators have made publishers the example more than once.
Inventory you can no longer count
On a typical site, 34% of sessions sit behind the banner and never reach measurement. That hidden audience is inventory you sell blind and report short.
Serve, honour, keep
We and our advertising partners use cookies to fund this site.
Serve from the edge
The banner renders at Cloudflare's edge and never blocks the page. Your first ad call goes out on time, so the open auction sees a signal and not a delay.
Honour the choice
Categories are mapped around IAB purposes, so advertising tags stay blocked until the visitor agrees. Every accept and reject is written to an anonymised audit log.
Keep the inventory measurable
Consent Mode v2 models the visitors who decline, so demand partners and your own reports keep counting the audience consent used to hide.
A banner that never holds up the page
Velo runs on the edge and renders before your content settles, so it never sits between the reader and the first ad call. The page stays fast, Core Web Vitals stay clean, and the auction opens on schedule.
See the bannerCategories your demand partners recognise
Velo is designed around the IAB categories your advertising stack already speaks, so measurement, personalisation and storage map to the purposes partners expect. Visitors see plain language; your ad ops team sees a structure that fits the supply chain.
Map your categoriesHonour every choice, keep the inventory countable
Respecting a reader's decline should not mean losing the audience from your reports. Velo wires Consent Mode v2 the way Google expects, so declined visitors are modelled. You stay compliant and your inventory stays measurable for direct deals and the open market alike.
How recovery worksBuilt for the revenue team
Everything your ad ops and revenue teams need to stay compliant without giving up yield, in one dashboard.
Edge delivery
The banner serves from Cloudflare's edge and never blocks the first ad call or your Core Web Vitals.
IAB aware mapping
Categories designed around the IAB purposes your demand partners read, kept current as your stack changes.
Modelled measurement
Consent Mode v2 recovers the readers who decline, so your reports and demand partners keep counting.
Consent audit log
An anonymised, exportable record of every choice, ready for a regulator, a DPO or a demand partner review.
Region rules
Opt in across the EEA and UK, opt out for US state laws, one banner to maintain for a global audience.
Vendor migration
Moving off another CMP? Velo carries your vendors and categories across so the supply chain keeps its records.
of your sessions sit behind the banner today.
That is a third of your audience selling blind and reporting short. When Velo models the readers who decline, most sites bring 20 to 40% of that lost inventory back into measurement.
Figures are measured ranges across Amplio Data client implementations, not a guarantee. Recovery depends on your traffic mix, regions and how your advertising tags are configured.
Compliant with the rules your readers are protected by
Velo keeps your advertising stack on the right side of the privacy laws that matter, and runs to a recognised information security standard.
Stay compliant. Protect your revenue.
Add Velo once and get the fast banner, the IAB aware categories, the audit log and Consent Mode v2 working together, live in 72 hours.